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Intelligent, strategic, and measurable. Not guesswork.

We follow a proven formula for every campaign. It is a roadmap that ensures we understand what will compel your target prospect to click, be convinced and buy.

When a campaign goes live, we test potentially thousands of ad iterations to quickly identify the best performing combination. We then optimize channel selection, media spend and get ready to pull the levers that scale campaigns to skyrocketing heights.

Our process has generated $100 million in online sales for clients across a wide range of products and industries. It has proven to be effective time and again. Allow us to share it with you:

ATTRACT
Improved Brand Visibility
The best results don’t come from trying to change how prospects think but joining the conversation already taking place in their mind. This is why bombarding people with relentless ‘Buy Now’ messages doesn’t work. You need to get them to know, like and trust your brand first. We create ads that start conversations with the marketplace about their problems across multiple channels. This is the best way of growing your visibility in a way that attracts hungry buyers, and not just curious clicks.
WHAT WE DO
  • Highly targeted social, SEM and display advertising
  • Create and grow engaging Social Media pages and channels
  • Keyword optimization for increased website traffic
CONVERT
Enhanced Customer Interaction
Ads are only successful if the pages they lead to convert. We create landing pages based on web conversion best practices and sales psychology. These pages are then split tested with different messaging, creative and targeting to find the highest performing combination. The result is that every click is maximized to turn more visitors into leads and sales.
WHAT WE DO
  • Creation of landing pages based on best practices and sales psychology
  • Carefully tested Calls to Action
  • Strategically placed capture forms for generating leads
  • Intelligent sales funnels that transform leads into sales
  • Measurement and optimization against key performance indicators
MEASURE
Insights & Quantifiable Success
If you don’t measure, you don’t know what’s costing you sales and where bigger profits can be created. We track and measure the entire purchase pipeline, from the ad to the landing page to the cart completion. This enables us to spot leaks and to tighten sections to deliver increased customer flow and quantifiable gains to every campaign.
WHAT WE DO
  • Tag, pixel and QA relevant pages
  • Harness advanced analytics dashboards to track and measure
  • Use actionable insights to make improvements
  • Optimization and profit maximization of every stage
RETAIN
Increased Customer Lifetime Value
A form completion or sale is only the first of many transactions with a new customer. The biggest profits come from backend sales and increasing a customer’s lifetime value. We create customized retargeting ad campaigns to generate repeat business and upsells of additional products/brands.
WHAT WE DO
  • Retargeting of customers who haven’t yet bought
  • Retargeting for repeat sales and upsells
  • Sell across your product/company portfolio