How It Works
Paid search, which is the most important “pull marketing” strategy on the web, gives us the ability to create custom strategies that target the right audiences based on where they are in their purchasing funnel broken out by low, mid and high funnel.
Having an effective keyword and negative keyword strategy ensures we are only investing our money into the audiences we desire. Even though the majority of the industry abides by the saying “set it and forget it,” our mentality is the complete opposite.
We only make decisions that are supported by data. The platforms we use are designed to provide all data points that could potentially help us grow while maintaining CPL or CPA targets
We integrate front and back end performance to optimize based on profit or customer lifetime value early on to ensure we are driving the highest possible ROI.
“JUMP 450 Media is quick to solve problems that arise and we love working with them”.
Emily – Senior Manager, Media Strategy, Boxed
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