How It Works
YouTube is a platform historically built for branding but with the right strategy you can leverage this channel for performance. We focus on high engagement ad units and low funnel targeting to convert users from YouTube
YouTube typically has the lowest intent audience pool, which requires the targeting to be ultra targeted. We leverage data from Google Search and Gmail to find your best converting audience.
Once you find the targets that work on YouTube, viral videos are an art that we’ve mastered. With over 50% of YouTube video views coming on mobile you have to ensure all videos are mobile optimized and even design video assets specifically for mobile. We’ve mastered the art of rapid creative creation, an essential element to scaling YouTube profitably.
We use advanced tracking methodologies to bring all of your conversion data into our front end system. We don’t bid or target based on proxies, we rely on real-time signals to inform our decisions.
“They truly spend your dollars as if it was their own.”
Ali – Co-Founder, Trend Butler
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