Leading Financial News Publisher Uses Facebook
to Drive New Customer Acquisition
Through our initial audit, we found that the key to success was testing new offers constantly, as the news cycle affected the impact of certain offers. We were able to increase offer testing by 4x by optimizing and simplifying our launch process with the client to ensure that campaigns got up as soon as possible to sync with the news.
Case Study Results:
- 800%+ Increase in Revenue
- 16% Below Target CPA Goal
- 400+ Facebook Audiences Tested
- 10,000+ Creative Variations Tested