Leading Financial News Publisher Uses Predictive LTV Modeling to Drive Growth on Google Display and Search
Our client ran an LTV analysis that revealed that their highest value customers were worth 3x more than their average customers. We were then able to take that information and include expected lead rate, expected LTV and upsell rates into our optimization calculations instead of the more traditional CTR and CPL metrics that weren't as correlated to the LTV of the users.
Case Study Results:
- 114% increase in sales quarter over quarter
- 117% increase in spend quarter over quarter
- 167% increase in leads quarter over quarter