Top Dating Service Jumps into Google for the First Time to Drive Conversions

This brand was historically only running on Facebook and YouTube, but after seeing that there was a high search demand, we transitioned over to also running Paid Search for this client. We applied our proprietary campaign structure to grow search spends by 10X over 6 months.

Case Study Results:

1. 1200% Increase in Conversions from Month 1 to Month 6
2. 43% lower cost-per-lead (CPL) than Goal CPL
3. 5,000+ ad copy variations tested
4. 10,000+ keywords targeted across 700+ locations (worldwide campaign)