Top Fitness Supplement Brand Uses Digital to Drive Incremental In-Store Retail Sales

Our client, one of the nation’s largest fitness supplement brands and top selling product at GNC, wanted to expand their retail sales in a different retailer, Walmart, in order to grow their business rapidly.

Top 5 Things We Implemented to Succeed:

1. Daily sales tracking by store & SKU to optimize the campaign in real-time.
2. Built a custom landing page directing users to their nearest store with available product to optimize the user experience.
3. Optimized our campaigns for both conversion & maximum reach to drive action and mass awareness.
4. New beta solutions such as Google Local, that opened up new inventory such as Google Maps.
5. Test out various creative types (lifestyle, celebrity, & product).

Case Study Results:

1. $2.44 Incremental ROAS (on top of their existing baseline of sales)
2. 50% decrease in cost-per-incremental unit sold year over year
3. 300% media lift from a control vs. exposed experiment proving out the media's efficacy