Top FinTech App Uses Location Data to Increase Signups on YouTube
We focused on markets with high competitor CDI (Category Development Index) to boost the brand's low BDI (Brand Development Index). This means that we targeted areas that had a higher category interest in mobile banking & loans that also had low brand awareness of our client.
Case Study Results:
- 863% Lift in Brand Awareness
- 46% Lift in Brand Consideration
- 25% Lift in Brand Favorability
- 955% Lift in Organic Brand Searches
- 130% Lift in Signups in these Locations